Insurance Agents - How Does Yours Measure Up?



Insurance representatives can be a few of the most important people you'll ever do business with. They will assist you secure your house, your properties and your finances. The work of an insurance agent has the prospective to save you from monetary mess up.

You could go through your whole lifetime and not require the services of a lawyer. You could live and die and not have to use an accounting professional. You can't live in "the real world" without insurance agents.

But keep in mind ... it's YOUR duty to learn which coverages are right for you.

Have you ever heard a story from a pal or relative who submitted an insurance claim, just to learn that the coverage their agent promised was not there? I hear those stories ALL THE TIME, and at the WORST POSSIBLE TIME ... AT DECLARES TIME!

I started my insurance profession as a representative in 1973. When I became an insurance adjuster, I kept my agent licenses active until 1992. During that period of time, I sold almost every sort of insurance possible. That offered me a depth of experience in insurance sales. However all that experience did not make me an expert in insurance. I learned risk analysis and sales techniques. I don't think that I ever had one minutes' training in how to deal with a claim. When my clients had a claim, I provided the business's contact number and told them to call it in. We periodically filled out an Acord form, which is a standard industry form for filing a claim. That was all we did.

The best agent is an individual who has hang around studying insurance, not a person who is an expert in sales. The biggest portion of insurance agents of all types are sales individuals, not insurance specialists. Your agent may or may not be an expert in insurance. You'll have to simply ask your agent what his education level is.

There are a lot of colleges and universities that use degrees in insurance today. In our location, the University of Georgia provides degrees in Risk Management and Insurance. It's a pretty well-respected program.

Representatives can likewise become experts in insurance by going through continuing education, such as the Certified Home Casualty Underwriter (CPCU) education program. Life insurance agents can attain the Licensed Life Underwriter (CLU) professional classification. There are other classifications offered to agents, however those two are the most commonly accepted educational programs.

Agents in most states likewise have to complete a state-required variety of Continuing Education hours each year in order to maintain their insurance licenses. The state cancels their licenses if they do not finish the hours.

An agent has a duty to you, called the "fiduciary task." That implies that he must keep your monetary well-being first in his concerns. If an agent offers you an insurance policy since it has a higher commission than another policy, he has actually breached his fiduciary duty to you.

Representatives normally carry a type of liability insurance called "Omissions and errors" liability insurance. Omssions and errors (E&O) is the insurance that covers the representative's company, or the representative separately, in case a customer holds the representative responsible for a service he supplied, or failed to supply, that did not have actually the anticipated or guaranteed outcomes. This safeguards representatives and their clerical staff from liability due to negligent acts, errors and omissions while performing their service. It will secure the representative from problems like the following examples:

1. loss of customer information. The representative just loses your file, physically or electronically.

2. system or software failure. Computer system at the representative's office crashes and all information is lost.

3. negligent oversell. The representative offers you coverage you do not require, or offers you protection limitations higher than needed.

4. claims of non-performance. This needs but is a broad category to be. This could consist of charges that a representative did not sell the proper policy, or the proper quantity of protection.

The number 4 example above is the most prevalent and most unsafe for representatives. Here's why.

People today have multiple insurance exposures, like:

vehicle physical damage

vehicle liability

underinsured or uninsured drivers exposures

house owner physical damage

property owner liability

excess liability

businessowner physical damage

businessowner liability

home-based companies

life insurance needs

medical insurance requires

disability insurance needs

Any one of the direct exposures noted above can effect any of the others. They are elaborately woven together in each of our lives.

Any agent doing business in the modern world need to do an insurance analysis of any possibility's present insurance and his future insurance requirements. To fail to do so is an invite for a claim.

Exactly what does this mean to you?

: If your agent makes promises to you about protection, and your claim gets rejected, you Insurance Agent Lexington SC can make a claim against the agent's Omissions and errors Liability policy. You might have to get an attorney included, but that only increases the chance that your rejected claim will make money.

Next: In my never-to-be-humble opinion, ALL agents offering ANY type of insurance should carry out a Insurance Needs Analysis for the prospect PRIOR to offering the policy. In addition, I think that an agent needs to thoroughly explain the findings of the Insurance Requirements Analysis to the prospect PRIOR to selling the policy. As soon as the description is complete, the agent must need the prospect to sign off on the policies that are offered, and accept the policies and coverages that are not offered. "Signing off" simply implies that the prospect specifies that the agent has actually discussed all coverages, and he either accepts or turns down any provided coverage.

Both celebrations. the insurance policy holder and the agent ... advantage in this deal. The policyholder has a total description of the policy he's buying and its relationship to all his other insurance. The representative sells the ideal coverage, and significantly reduces the risk of a claim or claim against his E&O protection for offering the wrong protection.

Here's what an insurance analysis treatment need to look like.

1. Personal Details Collection: get as much info about the insured and his member of the family as possible.

2. Get Copies of Existing Policies: the representative should in fact read the existing policies.

3. Examine Insurance Needs: determine the right coverages required and the appropriate policy limitations.

4. Recommendations: what must be purchased and costs.

5. Application and Sign-off Analysis: fill out the application and have the insured validate the analysis kind.

6. Deliver the Policy: An agent must deliver the policy personally and explain it again, not simply send you a copy in the mail.

After all the training and education that any insurance agent gets, the agent is still not a specialist in the best ways to deal with an insurance claim. I have actually had lots of people tell me that they were getting their agent to assist them with their claim. Later, they found out that the agent didn't understand much more about the claims procedure than they did. As I wrote previously, agents can end up being experts, however their knowledge is usually in the sales and requires analysis locations of insurance ... not claims. For many representatives, discovering the claims procedure would be a waste of their time, because the majority of agents are not licensed to deal with claims.

Sure ... some agents will be offered a small claims settlement authority by the business they work for. Some agents will have the ability to settle claims up to about $5,000.00, and after that just in the residential or commercial property side of the claim ... such as a little water loss or a theft. But, for the most part, the insurer concentrates claims handling with the claims staff members and independent claims adjusters.

The most crucial techniques you must draw from this post are:

Interview EVERY insurance representative to discover out their level of know-how. Let the unskilled agents practice on people who don't care about protecting themselves the best ways.

2. Do not constantly chase the most affordable premium. You get exactly what you spend for. You 'd be much better served to pay a greater premium if a highly certified agent looks after you. You don't drive the cheapest car you can find, do you?

3. Never ever be reluctant to call the Department of Insurance of your state if you have problems with your agent. Agents are regulated for a factor.


Agents generally bring a type of liability insurance called "Mistakes and Omissions" liability insurance. Errors and omssions (E&O) is the insurance that covers the representative's business, or the agent individually, in the occasion that a client holds the agent accountable for a service he provided, or stopped working to supply, that did not have the expected or assured results. Next: In my never-to-be-humble opinion, ALL representatives offering ANY kind of insurance should perform a Insurance Requirements Analysis for the possibility PRIOR to offering the policy. Even after all of the training and education that any insurance agent obtains, the representative is still not a specialist in how to handle an insurance claim. For a lot of representatives, finding out the claims process would be a waste of their time, considering that the majority of agents are not certified to deal with claims.

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